Does donor recognition actually work?
More than half of the people who gave to a US nonprofit in 2024 did not give again in 2025. The Fundraising Effectiveness Project, run by the AFP Foundation for Philanthropy and GivingTuesday, put full-year donor retention for 2025 at 43.3 percent, up slightly from 43.1 percent. Repeat donors held on a little better. Retention…
